The big question I had going in was why:
why is Cameron here, not just as a director, but an onscreen presence.
One can certainly see Cameron’s interest in strong women, but that is too simplistic.
Cameron is largely offscreen, but when he does appear, I was kind of shocked.
He appears largely deferential and soft-spoken.
I was wondering if he was playing nice, trying to avoid showing the tyrannical auteur.
But the film seems to dispel this idea.
We open on the first number, played in full - sets out Eilish, her dynamic with the crowd, and the reactions of fans.
We then cut back to show the design and construction of this initial setpiece.
We see Eilish taking Cameron through the specifics of the show, and offering detailed ideas on staging and coverage.
That is when it hit me: Cameron has met his match.
It might also have something to do with her being a master of a medium he is not familiar with.
The film brackets every song with snippets from an interview between Cameron and Eilish.
Eilish is presented as down to earth and self-aware (she seems to recognise her relationship with her fans).
The most successful aspect of the film’s presentation of the star is the way it creates a visceral sense of working onstage - the sheer athleticism and effort it takes to keep a massive show like this going.
Eilish uses her own camera at points throughout the show - recording herself, the audience and running underneath the stage set, through a Warren of makeshift tunnels where the crew are keeping the show running.
We get some sense of the toll touring can take: Eilish is working with an injury, and we see her working with her vocal coach to maintain her voice.
These moments reinforce the sense of Eilish as a relatable human being, but the movie does not try to dig deeper than physical exertion.
One nugget we do get is that Eilish’s favourite part of her job used to be the ride between the hotel and the venue because it was the one time she could smell fresh air. It is a moment that raises more questions that the film does not address directly.
Eilish has been in the industry since she was a child, but, aside from this one quote, we get no more exploration of how she looks back on her career so far.
The enigma is Eilish’s relationship with Finneas.
He shows up to guest on a few songs toward the end, but we never see him in the behind-the-scenes footage, and the only time we hear his voice is when he sings.
The intimacy of the camerawork captures their onstage chemistry - Cameron’s 48 frames obsession pays off in this movie - but he is the one aspect of the show that is not explored.
As a viewing experience, Hit Me Hard and Soft is immersive.
I was worried I would be checked out during the music, but the numbers are all staged in distinctly different ways, and the filmmakers try to shoot them in unique ways that foreground the show. I recognised more songs than I thought I would (no No Time To Die, sadly).
Cameron is not a filmmaker known for irony or subtext - aside from the chronological reshuffling of the behind-the-scenes footage, this is a straightforward chronicle of the experience of Eilish’s show.
As such, it is a considerable success.
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